World’s
Marvels
LEGO
History
• The
Lego Company was founded by Ole Kirk Christiansen, it all began on his workshop
in 1932, he began making wooden toys initially for his sons, after that a new
business line started when family and neighbors showed interest on his designs.
The name “LEGO” initially appeared on 1934, it comes from a Danish phrase “leg godt”,
which means “play well”.
• After
WWII, access to wood decreased on Europe, for that reason, the company started
to use plastic which the base foundation of what we know today.
Influence
• Lego
has been the perfect mate in the childhood of millions around the world; many
engineers, architects, designers and professionals in several areas have found
the first steps of their careers back in the playground playing with Lego
building blocks.
Design
- It is also remarkable the serious commitment the company has with their customers; prove of it is that the basic block design hasn’t changed since 1958, and it is possible to interlock units from that time with those manufactured in present times.
- The main idea of Ole kirk was developing a toy that could be enhanced and improved along the years as the child using it grows just by adding new pieces to the previously owned kit.
Market
Placement
•Beyond
the toys itself, Lego has developed a market strategy that allows them to
satisfy almost every customer in the world, they have created alliances with
popular franchises for releasing thematic sets such as Star Wars, Indiana
Johns, Batman and more recently The Avengers.
More
attractions
•The
business has also reached video games, and theme parks known as “Legoland”
located on Denmark, United
States, Germany,
England and Malaysia.
Higlights
•It
is undeniable the big stimulation it has over the creativity of children,
allowing them to start creating their own designs from an initial play set.
•The
range of ages starts from 3 years and has no limit; it is Ole Kirk’s legacy of
allowing the toy to grow with his owner.
•Education
experts recommend the use of it as a learning tool; a product line named “Mindstorm” is
an aid on robotics and programming laboratories all over the world.
•I’m
still having my first Lego set, it was a Heliport.
References
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